Ursula Investors
Branding, Web Design
Branding and website design for collaborative investment banking.
As part of the design team at 8 Point Studio, I contributed to the overall branding and website design.
Client: Ursula Investors
Deliverables: Branding & Web Design
My Role: Designer
Studio Credit: Jen Roos, 8 Point Studio
Ursula Investors are seasoned investment banking advisors providing capital and strategic insights to founder-led businesses, corporations and family offices. 8PTS has partnered with the Ursula team to define and develop their visual brand and launch a new website.
The design process for Ursula began with research, collaboration, and a deep dive into the brand’s goals, audience, and visual direction. Using Miro as a collaborative workspace, 8PTS organized brainstorming sessions, gathered inspiration, explored a range of creative directions, and used the platform to organize ideas, track ongoing progress, and share updates with the client throughout the design process.
The 8PTS team developed a visual identity that reflects excellence, integrity, and partnership. The use of PP Valve for the logotype provides an incisive upright stance for Ursula. The distinctive lowercase “a”, with its 90 degree angle merges perfectly with the corner arrow to communicate stable, confident upward movement. The color palette, patterns built from the arrow mark and related motion graphics are all finely tuned to be contemporary yet traditionally tailored and tech-forward while grounded in stability. The new look launches Ursula Investors onto the scene as clean, direct, confident and future-facing.
