CyberChic
App Design, Â UI/UX
CyberChic is an app that allows users to easily shop, and try on the latest pieces of virtual clothing while having the opportunity to connect with other consumers who share an interest in this upcoming era of fashion.
My Role:Â Designer
Deliverables:Â App Design/Prototype
*Please note this is a fictional app​​​​​​​
The Problem
Excessive waste is prevalent in every facet of the fashion industry. An estimated 11.3 million tons of textile waste gets discarded and burned in landfills annually. The demand for cheap mass-produced clothing has led to more and more being made out of non-recyclable plastic, which can take over a hundred years to fully decompose. In the current social media-driven society, clothing fads come and go at lightning speed. As a result, people are over-consuming, wearing their clothes less, and discarding them much quicker than they would've in the past.
Solution
Virtual clothes are digital files of clothes that you buy and “wear” online using computer technologies and 3D software. You can find virtual clothing being worn by people online in photos, videos, or even video games. Just like you would shop for physical clothes, you can browse an online selection of digital clothing and order something that catches your eye.​​​​​​​


The carbon footprint of producing a digital garment is 95% lower than that of a standard physical garment. Shopping digitally decreases waste, while still giving you an array of outfits to experiment with. With the rise of NFTs, digital fashion has been advancing as well. It is possible that very soon we will easily be able to wear these jackets, dresses, sneakers, etc. in many different digital environments—from video games, to communication apps, and services that don't even exist yet.
The carbon footprint of producing a digital garment is 95% lower than that of a standard physical garment. Shopping digitally decreases waste, while still giving you an array of outfits to experiment with. With the rise of NFTs, digital fashion has been advancing as well. It is possible that very soon we will easily be able to wear these jackets, dresses, sneakers, etc. in many different digital environments—from video games, to communication apps, and services that don't even exist yet.
Competitive Analysis
As shown above, the digital fashion space is currently dominated by a few relatively new companies, including DressX, The Fabricant, and Space Runners. One challenge with digital fashion is that it can often be confusing to new consumers. Many of these brands' websites lack sufficient information about digital clothing, NFTs, and blockchain technology. This lack of clarity could deter potential customers, as they may be put off by the complexity of the industry.
Information Architecture
To get an idea of how the app would function, I created an information architecture chart (left) and a user flow chart (right), which outline a potential user journey. These tools help identify potential user challenges and determine the app's most important features.
App functionality
My goal was to create a visually appealing app that makes browsing, shopping, and trying on virtual clothing simple and enjoyable. Upon purchase, customers will receive a 3D clothing file that they can reuse in photos, videos, online games, and more. An AR try-on feature will also be available, allowing consumers to preview their options. Lastly, I wanted the app to serve as a platform where users can follow and connect with others interested in the digital fashion space.
