Ursula Investors
Branding, Web Design
Branding and website design for collaborative investment banking.
Client: Ursula Investors
Deliverables: Branding & Web Design
Studio Credit: Jen Roos, 8 Point Studio
Ursula Investors are seasoned investment banking advisors providing capital and strategic insights to founder-led businesses, corporations and family offices. 8PTS has partnered with the Ursula team to define and develop their visual brand and launch a new website.
The 8PTS team conducted strategy sessions, designed a new logo, and developed a visual identity that reflects excellence, integrity, and partnership. The logo mark is upright and sharp. The visual system features deep, solid blues and greens combined with their more electric counterparts to convey a future-forward, crisp, yet grounded, perspective.
The use of PP Valve for the logotype provides an incisive upright stance for Ursula. The distinctive lowercase “a”, with its 90 degree angle merges perfectly with the corner arrow to communicate stable, confident upward movement. The color palette, patterns built from the arrow mark and related motion graphics are all finely tuned to be contemporary yet traditionally tailored and tech-forward while grounded in stability. The new look launches Ursula Investors onto the scene as clean, direct, confident and future-facing.
