Zeteo Health
Branding, Logo Design
Branding for an AI-powered platform providing trusted and inclusive healthcare. Everyone deserves to live a healthy life. Zeteo Health accelerates access to care and patient engagement through inclusive, personalized health information.
Client: Zeteo Health
My Role (Junior Designer): Brand Development
Studio Credit: Jen Roos, 8 Point Studio
Full Case Study
At the early investment-seeking stage, Zeteo needed to present a clear and compelling case for the ability of AI to help diverse members increase engagement with healthcare. The brand needed to appear trustworthy, inclusive and joyful, especially since health issues in general can be intimidating and certain communities have historically experienced a lack of trust.
The 8PTS team conducted a day-long brand strategy workshop to outline and strengthen Zeteo’s mission and positioning. Based on clarified language and messaging, the brand direction was developed to capture the sense of warmth, friendly support and positive energy that Zeteo embodies.
