Booze Bus
Branding, Logo Design
Trendy branding for a mobile food truck that serves delicious drinks and light bar fare, bringing the nightlife experience directly to you!
My Role: Designer
Deliverables: Brand Guidelines, Merchandising
*Please note this is a fictional food truck (unfortunately)
When developing the branding for this food truck, I aimed to create a design that would resonate with my target audience: young people who enjoy drinking and socializing.
Drawing inspiration from neon signs and vibrant nightlife photography, I crafted a color palette full of energy and contrast, paired with a visual system that feels youthful and dynamic. My goal was to create a brand that’s vibrant, fun, and just edgy enough to capture the spirit of a memorable night on the town!
Drawing inspiration from neon signs and vibrant nightlife photography, I crafted a color palette full of energy and contrast, paired with a visual system that feels youthful and dynamic. My goal was to create a brand that’s vibrant, fun, and just edgy enough to capture the spirit of a memorable night on the town!
