CitySquash: The Bash 2026
Event Branding
Event branding for CitySquash’s annual fundraising gala, supporting the organization’s mission to empower underserved youth through education and athletics.
As part of the design team at 8 Point Studio, I contributed to the event branding, print collateral, donor materials, signage, and other promotional merchandise.
Client:Â CitySquash
Deliverables:Â Event branding, print collateral, donor materials, signage, and promotional merchandise
My Role:Â Designer
​​​​​​​Studio Credit: Jen Roos, 8 Point Studio​​​​​​​
CitySquash’s annual Bash is a fundraising gala that brings together supporters, community members, and partners to celebrate the organization’s impact and support its mission of providing educational and athletic opportunities for underserved youth.
8PTS developed a cohesive event branding system and a wide range of campaign materials to create a unified experience across promotional, donor-facing, and on-site touchpoints. From large-format event signage and printed materials to digital assets and branded merchandise, each piece was designed to reflect CitySquash’s mission while engaging guests and encouraging continued support.
The Bash’s theme, Growth & Gratitude, served as the foundation for the visual direction. The identity was designed to celebrate CitySquash students’ achievements while recognizing the community of supporters who make those opportunities possible.
To capture the energy, optimism, and momentum of the organization’s mission, 8PTS developed a graphic system centered around dynamic bursts and layered compositions. The bursts acted as a visual representation of growth — symbolizing progress, celebration, and the ripple effect of CitySquash’s impact.
Throughout the event materials, student photography and personal quotes were incorporated to bring the organization’s story to life. Featuring the voices and experiences of CitySquash students allowed the collateral to move beyond traditional fundraising materials and create a more personal connection between attendees and the mission they were supporting.
The system created a unified visual language that reflected the spirit of Growth & Gratitude and reinforced CitySquash’s commitment to empowering students through education, athletics, and mentorship.
